see there! you smile. Hehe
WHY COMPETING ACROSS NATIONAL
BORDERS MAKES STRATEGY-MAKING MORE COMPLEX
WHY? why why whyyyyyyyyyyy?
THE DIAMOND FRAMEWORK
Answers important questions about
competing on an international basis by:
●Predicting where new foreign entrants are
likely to come from and their strengths.
●Highlighting foreign market opportunities
where rivals are weakest.
●Identifying the location-based advantages
of conducting certain value chain activities of the firm in a particular
country.
As a conclusion:
Profitability in developing markets rarely comes quickly or easily—new entrants have to adapt their business models to local conditions and be patient in earning a profit.