Sunday, 29 September 2013

chapter 2: THE BUSINESS MISSION AND VISION

WHAT IS YOUR MISSION AND VISION? 



 A vision statement should answer the basic question, “What do we want to become?”. The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.

Mission statement 
9a declaration of an organization’s “reason for being.”
9answers the pivotal question “What is our business?
9essential for effectively establishing objectives and formulating strategies.
9reveals what an organization wants to be and whom it wants to serve
9Also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles



Shared vision creates a commonality of interests that can lift workers out of the monotony of daily work and put them into a new world of opportunity and challenge.

Mission Statement Components:
  1. Customers
  2. Products or services
  3. Markets
  4. Technology
  5. Concern for survival, growth, and profitability
  6. Philosophy
  7. Self-concept
  8. Concern for public image
  9. Concern for employees


After finished this chapter, we may know what is our mission and vision in life. Hope you enjoy reading this entry. Till then. may your life full of happiness ;)

No comments:

Post a Comment